This book is designed specifically for students who are new to research and who may have a psychological barrier with regard to the subject. We have therefore not assumed any previous knowledge on the part of the reader. We have used many concepts and examples to communicate concepts; and areas covered in the book follow a ‘simple to complex’ approach in terms of their discussion and coverage. Research Methodology is taught as a supporting subject in several ways in many academic disciplines such as health, education, psychology, social work, nursing, public health, library studies and marketing research. It is true that some disciplines place greater emphasis on quantitative research and some on qualitative research. Authors’ approach to research is a combination of both.
Prof. Pradeep Sharma
Prof. Pradeep Sharma has been working as Professor, Director at R.A. Podar Institute of Management and Head in the Department of Business Administration, University of Rajasthan, Jaipur . He has done M.Com and Ph.D from University of Rajasthan , Jaipur . He has also done PG diploma in Personnel Management and Industrial Relations and PG Diploma in Salesmanship and Marketing. He has authored nineteen books and got more than forty articles and research papers published in various National and International Journals to his credit. He has been honoured with Academic Excellence Award in the year 2016 and 2017 by the ICSI . He has chaired many conferences and seminars as a resource person and has successfully handled many roles and responsibilities at university administration.
Dr. Yaduveer Yadav
Dr. Yaduveer Yadav is a young Author having expertise in Finance and Business Management. He has done PDF (Post Doctoral Fellowship) from RUSA and ICSSR, Ph.D. from University of Rajasthan, Jaipur and MBA from Amity University. Along with his doctorate degree, he holds many certifications in Banking , Finance and Quality Control . He has vast experience of teaching UG and PG classes in various Management Institutes. He has also imparted valuable trainings and counseling sessions to many corporations. He guided Quality Control Tool Implementation in many organizations. With the blend of Academic and Corporate experience, he has keen interest in Research. He has authored various management books , newspaper articles and more than 40 research papers and articles in leading journals of national and international repute. He is serving as Editor and is editorial board member of several journals of international repute . He is constantly adding value to students and people associated with him and his work. An expert in every sense of the word.
Ms. Lavina Dasani
Ms. Lavina Dasani started her career as a banker with a leading private sector bank and is now working as an Assistant Professor in Management with ASM group of institutes, Pune. She has a flair for writing and has authored various management books and has numerous papers published in various journals of national and international repute to her credit. With more than a decade of work experience in corporate and education industry she has added value to the careers of hundreds of students along with value addition to her own career as she believes that learning is an endless process.
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