This book was a dream project of my Father Mr. Gautam Kumar Kavdia and My Mother Mrs Manjula Kavdia. A big heartful thanks to my father-in-law lt.shri Chaggan lal ji Chaplot & my Mother –in –law smt Chandrakanta Chaplot and It was their blessings only that kept me going. I am also fortunate in receiving the kind help of my caring brother Mr. Mayank Kavdia and her wife Namrata Kavdia and my brother-in law Pradeep Chaplot - Nisha Chaplot, my sister-in –law Sadhna bohra –Rajkumar ji bohra all my very special friends and my colleagues who from time to time commented upon and encouraged me further in the pursuit of this task.
I owe a debt of gratitude to my loving husband Mr. Sandeep Chaplot (branch head, Max Life Insurance,Udaipur) without whose understanding, patience and timely support this Book could not have been completed.
CHAPTER
• Definition, Nature and Scope of Strategic Management
• Mission, Objectives, Goals and Ethics
• External Environment
• Operating Environment and External Stakeholder
• Internal Environment Analysis: (Strength and Weakness)
• Organisational Appraisal
• Internal Resource and Competitive Advantage
• Strategic Alternatives
• External Growth Strategy : Merger, Acquisition and Joint Venture
• Generic Competitive Strategy
• Corporate Strategy
• Choice of Strategy
• Strategy Implementation
• Strategy and Structure
• Strategy and Leadership Style
• Functional Stratigies: Production Policies
• Marketing Policies
• Financial Policy
• Human Resource Policy
• Strategic Evaluation and Control
Dr. Deepika Chaplot
Dr. Deepika Chaplot is Principal at Institute of Hotel Management Catering and Tourism, Udaipur, Rajasthan. She has done Ph.D. on “A comparative analysis of public sector & private sector general insurance companies (A case study on motor insurance)” form the department of Faculty of Management Studies (FMS), Mohan Lal Sukhadia University, Udaipur. She has done, BBM - Mohan Lal Sukhadia University, MBA (Finance & Marketing) Janardhan Rai Nagar Rajasthan Vidhyapeeth, Udaipur. She is backed by 14 (approx) years of teaching experience with exemplary track records in structural teaching. Dr. Chaplot got registered her case on ECCH, empirical research paper on job satisfaction is step towards success- A study of Max Life Insurance in scholarly research journal for interdisciplinary studies Vol.-4, An empirical investigation into financial services marketing in international journal of advance research and innovative ideas in education Vol.-3, An empirical research on organizational culture in insurance sector pezzoitate journal, analysis of the customers satisfaction with special reference to selected insurance companies in journal of emerging technologies and innovative research etc. She has worked on GIC with special reference to United India Insurance Co. Ltd., Comparative evaluation of strategies & policies of various housing financial agencies with special focus on HDFC Udaipur, Guest satisfaction levels in hotels in Udaipur, A study on employee welfare scheme of United India Insurance Company Ltd. in Udaipur Division etc.
Subject Covers:-
• Definition, Nature and Scope of Strategic Management
• External Environment
• Organisational Appraisal
• Strategic Alternatives
• Generic Competitive Strategy
• Corporate Strategy
• Choice of Strategy
• Strategy Implementation
• Strategy and Leadership Style
• Marketing Policies
• Financial Policy
• Human Resource Policy
• Strategic Evaluation and Control
This Book Useful for the students of :-
MBA, BBA, B.COM, MMM & so on related courses of management & Commerce
ALL RELATED MANAGEMENT COMMERCE STREAMS
