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This book also provides an understanding of the tools & techniques necessary to effectively manage the sales function, the sales forecasting and the distribution management. Accurate sales management and distribution system is essential for identifying new market opportunities, forecasting risks, events, supply chain disruptions, innovation, competition, market growth and trends. It also includes the ability to conduct 'what-if' analysis to understand the tradeoff implications of decisions.
Dr. C.R. MAHESHA
Dr. C.R. Mahesha is working as Assistant Professor in the department of Industrial Engineering and Management at Dr. Ambedkar Institute of Technology, Bengaluru since 2006. He passed out M.E degree in Machine Design and Ph.D from UVCE, Bangalore University, Bengaluru. He has 25 International Publications to his credit. He has presented 15 papers at National and International Conferences. He is Life Member of professional bodies such as Institute of Engineers(I), Indian Society for Technical Education, ISSS, IIIE. He has more than 15 years of teaching experience.
Dr. S. BASKARAN
Dr. S. Baskaran is working as a Professor and Head for the department of MBA at Dr. Ambedkar Institute of Technology Bangalore. He has 17 years of teaching experience at MBA level and guiding Research Scholars at Visvesvaraya Technological University, Belagavi, Karnataka. He is specialized in the areas of Business Administration and published articles in Peer Reviewed International and National journals and has been invited for the guest lectures across India. He has presented research papers in various conferences and seminars in India, Malaysia and Thailand.
Dr. RAJU T N
Dr. Raju T N is currently working as an Associate Professor and head in the Department of Mechanical Engineering, Dr. Ambedkar Institute of Technology, Bangalore. He obtained his graduate degree in Industrial Production Engineering from Bangalore University, Post graduate degree in Manufacturing Science and Engineering from UVCE, Bangalore and Doctoral degree from Indian Institute of Technology Madras. He has a teaching experience of 22 years in the areas of management manufacturing and materials Science. He has published many papers in reputed national / international journals
Smt. SUPRABHA R
Smt. Suprabha R working as Assistant Professor in the Department of Industrial Engineering & Management, Dr. Ambedkar Institute of Technology, Bangalore since 2004. She received her Bachelor's degree in Industrial Engineering and Management in 2004 and M.Tech in Thermal Power Engineering in the year 2010 from Visveswariah Technological University, Belgaum, Karnataka. She is currently pursuing her doctoral degree. She has published many technical papers in various Journals and Conferences.
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