This book is to state the subject of New Product Development & Product Life Cycle in a manner which is simple, readable and up-to-date for the benefit of thousands of Management Students. However, given the growing interest in the subject of New products, particularly they are the engines of growth and assets for several companies. Why are certain companies successful at new product development and introduction? And how do some businesses make it seem so easy. Companies that fail to develop and introduce new products in their market domain are putting themselves at great risk. Their existing products are vulnerable to the ever changing consumer needs and tastes, advances in technology, rising domestic and foreign competition and shortened product life cycles. It is in this light that it is important for companies to introduce new product to enable them stay in the industry and survive competition. Introducing new products comes with its associated risks, a point that businesses need to take into consideration. This is critical to the survival of a Product or Brand. We inhabit a global marketing world in which the concept of market share and its relationship to new product launches becomes paramount. A significant amount of time, money and expertise has gone in to conducting research on this integral relationship. An unbiased market study reveals that firms within the fast moving consumer goods, or FMCG sector, are continually innovating and launching new products to sustain and enhance market share. For successful launching and sustainable support of innovation, resources, particularly financial, are mandatory.
CHEPTERS
INTRODUCTION & THEORITICAL FRAMEWORK
• Introduction
• Overview- Global Scenario
• Theoretical Framework- Indian Scenario
• Concept of Fast Moving Consumer Goods (FMCG)
• FMCG Market – Historical Trends and Growth
• Leads Innovativeness as a Market Leader
• Strategy – To Reach to a Specific Market
• Key Features of Market Share
• Specific Notations Of NPDs
• Determinants Influencing New Product Developments
• Market Share Concept
• Market Share – Impact on New Product Development
• Pioneering Concept
• Product Management Life Cycle
• Pioneer Disadvantages (Cohen, 2006).
• Summary
REVIEW LITERATURE
• Introduction
• Definition of New Product
• Determinants Influencing New Product Developments
• New Product Strategy and Planning
• Internal Knowledge Sharing and Communication
• External Linkages and Collaboration
• Lead Users in Product Development
• Sticky Information
• Characteristics of Business to Business Lead Users
• Summary
RESEARCH METHODOLOGY
• Introduction
• Research Methodology
• Research Methods versus Methodology
• The Scope of Research Methodology
• Research Gap Statement of The Problem
• Purposes of New Product Development
• Research Objective and Scope of Study
• Specific Objectives of the Study
• Research Hypothesis
• Research Design
• Data Collection, Instrument and Source.
• Procedure Followed
• Unit of Analysis
• Sample Size & Sampling Methods
• Respondents
• Questionnaire Development
• Data Analysis Methods
• Statistical Tools Used in the Study
• Research Assumptions
• Research Limitations
• Summary
AT A GLANCE: - PERSONAL HYGIENE, SKIN CARE, OTC, HAIR CARE AND NPD DECISION PROCESS MODEL
• Introduction
• Introduction of Personal Hygiene
• Hair Care
• Skin Care
• Market Capitalization
• Size of The Industry
• Latest Developments
• OTC (Health Care)
• Private Label Making Efforts But Remains The Underdog
• Chemists/Pharmacies Remain The Largest Source Of Business
• Competition Remained Fragmented
• The NPD-Decision Process Model
• Problems with Incorporating Lead User in The NPD-Process.
• Organization and Lead User Incorporation in The NPD-Process
• Summary
DATA ANALYSIS & INTERPRETATION
• Introduction
• Information About Respondents
• Staff Role/Position in their Department
• Length of Service In FMCG Industry
• Processes Involved in Introducing New Products
• Involvement in New Product Development
• Departments Involved in New Product Development
• Processes in Developing New Products
• The Introduction of New Product into The Market
• The Profitability of New Products Over The Past 6 Years
• Percentage of Company Sales of NPD Over The Last 6 Years
• New Products Introduced Which Met Targets
• Challenges of Introducing New Products
• Policies on Research and New Product Development.
• Research Hypothesis
• Summary
FINDINGS, RECOMMENDATIONS AND CONCLUSIONS
• Introduction
• Findings
• Discussion
• Recommendations
• Conclusion
• Practical Implications
• Market Challengers
• Originality
• Recommendations for Future Research
BIBLIOGRAPHY
APPENDIX I
APPENDIX II
APPENDIX III
Dr Sunil Bajaj
Dr Sunil Bajaj has graduated his Bachelor of Engineering in Mechanical from Bangalore University in 1987 in First Class; and did his Post Graduation in MBA from Institute of Management Technology - Ghaziabad in the year 1991 and obtained a highest degree of Ph.D in Management from Shri Venkateshwara University. He has worked with M/SMUKAND LTD (Bajaj Group), Graphite Vicarb India Ltd now known as Graphite India Ltd (Bangur Group), Bornemann India Ltd , UP Twiga Fibre Glass Ltd , Alghanim Industries (KUWAIT), ISOFOAM Insulation Material Plants WLL (Kharafi Group) KUWAIT. In the last 30 years of his career, he has held various positions in the corporate world starting from Graduate Engineer trainee, middle management, Senior Management to Country Manager. He has authored over 15 research papers/articles published in several national and international journals of repute. Born in Shimla (H.P), He has lot of domestic and International Experience and have contributed in National Building Code (NBC) of India, Energy Conservation Building Code (ECBC) by BEE. Prepared Insulation Manual for Training of Applicators and the same is endorsed by BEE & BEEP. He is a member of IGBC, ISHRAE & ASHRAE, INDIAN INSULATION FORUM. He has participated as an expert in national and international conferences/seminars/special lectures/panel discussion, delivered key note and chaired various technical and valedictory sessions.
Subject Covers:-
• INTRODUCTION & THEORITICAL FRAMEWORK
• REVIEW LITERATURE
• RESEARCH METHODOLOGY
• AT A GLANCE: - PERSONAL HYGIENE, SKIN CARE, OTC, HAIR CARE AND NPD DECISION PROCESS MODEL
• DATA ANALYSIS & INTERPRETATION
• FINDINGS, RECOMMENDATIONS AND CONCLUSIONS
This Book Useful for the students of :-
MBA, BBA, B.COM, MMM & so on related courses of management & Commerce
ALL RELATED MANAGEMENT COMMERCE STREAMS
