Marketing Management ( Cutting Edge Research in Management)

By Dr. Preeti Singh

DOI: https://doi.org/10.52458/9789391842543.eb

PAPER BACK ISBN : 978-93-91842-54-3

DATE : 2022

PAGES : 1-247

EDITIONS : 1

LANGUAGE : English

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This book is a collection of various research articles written and presented by researchers during the National Conference schedule on 19-21 Jan’2022. This collection of conference proceeding allows readers to interact with a broad variety of issues of New Trends in Commerce and beyond, which mainly focused on how the system will face challenges when new education policy is implemented in education system specially the Commerce and Management Stream. With great pride, enthusiasm and anticipation I invite you to read the inaugural issue of the ISBN book “Smart Finance, Taxation & Economic Development” which examines the intersection of economics, banking, management, accounting, human resource, marketing, international business, production, finance and law. It is quarterly peer reviewed international journal. Our expedited review process allows for a thorough analysis by expert peer – reviewers with in a time line that is much more favourable than many other academic publications.

  1. A STUDY ON IMPACT OF E- MARKETING ON CONSUMER BEHAVIOUR WHILE PLACING ORDER
  2. THE PSYCHOLOGICAL IMPACT OF DIGITAL MARKETING ON CUSTOMER BUYING BEHAVIOR WITH SPECIAL REFERENCE TO FAST MOVING CONSUMER GOODS (FMCG)
  3. INDIA- TOP RETAIL DESTINATION THROUGH ONLINE BUSINESS
  4. A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS GREEN PRODUCTS IN INDORE CITY
  5. A STUDY OF THE CHANGING DYNAMICS OF BEHAVIOUR OF CONSUMERS TOWORDS ONLINE SHOPPING AFTER COVID-19 PANDEMIC
  6. STUDY OF CONSUMER’S BEHAVIOUR TOWARDS ONLINE SHOPPING
  7. UNREVEALING APPLE ROOTSTOCK DIVERSIFICATION TO IMPROVE  FRUIT QUALITY AND PRODUCTION
  8. A STUDY OF THE IMPACT OF ADVERTISEMENT ON CUSTOMER PREFERENCE FOR A RESIDENTIAL COMPLEX WITH REFERENCE TO INDORE CITY
  9. A STUDY OF STORE LOYALTY AND PRIVATE LABEL BRANDS (WITH SPECIAL REFERENCE TO TEXTILE FABRICS IN INDORE)
  10. EMERGING GREEN CONSUMERISM – A STUDY ON GREEN CONSUMER PERCEPTION IN NORTHERN UNION TERRITORIES OF INDIA
  11. A EFFECT OF TRUST IN ONLINE SHOPPING
  12. IMPACT OF EWOM ON THE BEHAVIOR OF INDIAN CONSUMER
  13. IMPACT OF ONLINE BUSINESS ON NON ORGANISED RETAIL BUSINESS IN INDORE CITY
  14. A STUDY ON CUSTOMER SATISFACTION TOWARDS E-BANKING SERVICES OFFERED BY ICICI BANK (WITH SPECIAL REFERENCE TO INDORE CITY)
  15. IMPACT ON CINEMATOGRAPHY BY ONLINE STREAMING APPS AND YOUNGSTER’S PREFERENCES ON THESE APPS
  16. CONSUMERS BUYING BEHAVIOR TOWARDS HERBAL COSMETICS: A SURVEY
  17. A STUDY OF THE CHANGING DYNAMICS OF BEHAVIOUR OF CONSUMERS TOWORDS ONLINE SHOPPING AFTER COVID-19 PANDEMIC
  18. BRAND EQUITY IMPACT ON SALES AND CUSTOMER PERCEPTION
  19. SOFT SKILLS & PERSONALITY TRAITS: THE PREDICTORS FOR EMPLOYABILITY IN SERVICE INDUSTRY AMONG THE PROFESSIONAL POSTGRADUATE STUDENTS
  20. ROLE OF SOCIAL MEDIA IN CUSTOMER PURCHASE CHOICES
  21. TO STUDY THE CONSUMER PERCEPTIONS OF ELCTRONIC FOOD ORDERING (SPECIAL REFERENCE TO INDORE CITY)

Dr. Preeti Singh is a dynamic leader, motivator, a hardcore researcher and a learner who believe in inner self con_idence is the only power of success in life. She says that when a true hard word is done with pious intentions to serve mankind specially to needy ones actually decide exactly what you want and where you want go.  Dr. Preeti Singh established ‘Tourista’ an annual event for MBA(Tourism) students which means a person who is found of travelling , He/ She must develop earning skills leaning – practising in the market. She also established GST Cell, Entrepreneurship Cell, Career Councelling Cell , Research Cell and Active Training Placement Cell at School of Commerce , DAVV, Indore to motivate and guide young students and faculties to attain their career goals. As a preacher she always guide and do career mapping of students to attain their dream career goals as per their hidden talent and skill sets. Serving as a Head, School of Commerec, Devi Ahilya Vishwavidhyalaya , Indore everyday she makes true efforts to roadmap right career to students. In late 1990’s she completed her under graduation studies from Barkatullah University, Bhopal. Further, in early 1920’s completed her post-graduation and Ph.D from Institute of Management Studies, Devi Ahilya Vishwavidhyalalya, Indore. As a topper her batch she got opportunity to serve DAVV University in 2001 as lecturer and till date institutions changed but as teacher teaching in M.Com, MBA, and B.Com programs. In her tenure of twenty two years serving DAVV University she has conducted more 1800 Workshops and seminars to guide young talent. As a researcher she guided 13 Thesis and written around 210 research papers in State, National and International Journals.