_.jpg)
This book is designed with the admirable goal of giving students the necessary skill and confidence to recognize managerial difficulties that may be remedied by planning an appropriate research study and then putting it into practice. In fact, the book's contents are intended to provide readers with the skills necessary to play key roles and serve as industry icon in the future. The book explores many principles related to research in general and helping students complete their research studies more easily, from the initial stages of conceptualization through the last stages of inference-drawing from the data obtained.
INTRODUCTION TO MARKET RESEARCH
NEW ROLE OF MARKET RESEARCH
NEW MARKET RESEARCH AGENCIES
MARKET RESEARCH AND ETHICS
PROCESS AND DESIGN OF MARKET RESEARCH
QUALITATIVE AND QUANTITATIVE MARKET RESEARCH
QUALITATIVE DATA COLLECTION
QUALITATIVE DATA ANALYSIS
EXPERIMENTAL RESEARCH AND TEST MARKETING
B2B MARKET RESEARCH
Dr. Sunil Karve
Dr. Sunil Karve is distinguished educationist, social activists, corporate trainer & researcher with more than three decades of experience. He is former Chairman of Ad-hoc Board of Studies in Banking & Finance, Investment management and former member of Adhoc Board of Studies in Trade, Transport & Industry of University of Mumbai. He is formal member Research Recognition Committee in Commerce & Management & also a member of screening committee for Postdoctoral Fellowship proposals of Savitribai Phule Pune University. He is also member of academic council, Board of Studies and College Development Committees of many autonomous colleges and Universities. He has served as a V.C. Nominee of Mumbai University on different academic and non- academic committees. His 58 research papers are published in journals and conference proceedings. He has edited 06 books on various aspects of management. He has received patent rights on his inventions. He is recipient of many awards. After working as a director of management institute conducting MMS & PGDM programmes, and now he is currently working as a principal in Ramji Assar Vidyalaya Wadi Trust's Laxmichand Golwala College of Commerce and Economics, Ghatkopar College, reaccredited by NAAC with B++ grade in second cycle. He is approved Post Graduate teacher for MMS and M.com. and Research Guide of University of Mumbai in Business Policy and Administration. He has successfully guided 6 M.Phil. and 8 Ph.D. scholars and worked as external examiner for Viva Voce in Pune University, Bharathi Vidyapeeth, YCMOU etc. He is member of the editorial board of several magazines and journals. He chaired technical sessions of many national and international conferences and has been invited as a resource person. He has conducted many training programmes He is a Consultant to corporate houses and to educational institutions for higher education.
Dr. Shilpa Shinde
Dr. Shilpa Shinde is Assistant Professor at LLIM, University of Mumbai. She won the many conference prizes for technical research paper, and she also won the excellent performance award and excellent knowledge of product and process award for telecomm industry services with notable achievements. She is certified for Quality Management by Institute of Quality Ltd. (Philip Crosby Associates, Boston). She is also Certified Internet Associate, Enterprise Routing by Juniper Networks Inc, USA. She is an alumna of NIIT (India). She has 20 years rich experience in various corporates and in academic industry. She has a doctorate degree in Management. Earlier, she did her PGDM from Symbiosis, Pune and MMM from the University of Mumbai, India. Her doctoral thesis is indexed in semantic scholar index. Her interests area hospital services supply chain management, service operations, services outsourcing, service marketing.
