The past few years have witnessed the unprecedented triumph of the footwear
retailing concepts. Managers around the world has started recognizing the significance of
the footwear retailing business and with the recognition of its significance plentiful of
conferences, articles, books and few cases has started pouring in the academic arena.
While plethora of written study material was found on this subject, it was observed that
there was an urgent need and requisition to develop a detailed textbook to meet
requirements of the students who want to make their career in footwear retail sector.
Keeping this motive in the mind this book has been written in order to generate deep
insights and sound understanding of complex areas of footwear retailing.
1 INTRODUCTION TO RETAILING
1.1 Introduction
1.2 History to Retailing
1.2.1 Definition of Retailing
1.2.2 Nature of Retailing
1.2.3 Importance of Retailing
1.2.4 Function of Retailers
1.2.5 Size of Indian Retail Market
1.3 Some Global Retail Chains
1.4 Classification of Retail Formats
1.4.1 Basic Traditional Retail Outlet Vs Modern Retail Outlets
1.4.2 Carriers in Retailing
1.5 Summary
1.6 Self-Assessment Questions
1-18
2 INTRODUCTION TO FOOTWEAR RETAILING
2.1 Introduction
2.2 Concept of Footwear Retailing
2.2.1 Important Attributes of A Good Shoe Store
2.3 Footwear Retailing Industry of India
2.4 Footwear Sizing System
2.5 Future Potential of Footwear Industry
2.6 Summary
2.7 Self Assessment Questions
19-39
3 FOOTWEAR MARKETING SEGMENTATION
3.1 Introduction
3.2 Segmentation of Footwear Market Provides the Following Benefits to their
Customers
3.2.1 Definitions of Segmentation
3.2.2 Levels of Footwear Market Segmentation
3.3 General Criteria for Segmenting Consumer Market & Footwear Market
3.4 Swot Analysis of Indian Footwear Industry
3.5 Summary
3.6 Self-Assessment Questions
40-52
4 FOOTWEAR FASHION MERCHANDISING
4.1 Introduction
4.2 History of Footwear Fashion
4.2.1 Some Amazing Facts About the History of Shoes
4.2.2 General Classification of Fashion
4.2.3 Classification of Fashion
4.2.4 Value Chain Analysis and its Impact on Footwear Fashion Industry
4.2.5 Value Chain Analysis of Footwear Fashion
4.2.6 Impact of Fashion Lifestyle Merchandising on Footwear Retail Industry
4.3 Summary
4.4 Self-Assessment Questions
53-62
5 ENVIRONMENT OF INDIAN FOOTWEAR RETAIL INDUSTRY
5.1 Introduction
5.2 Comparative Study Between Large Retail Chain Shops and Small and Medium
Retailers
5.3 Feasibility and Planning for New Retail Formats
5.3.1 Retail formats Classification and types of Stores
5.3.2 Feasibility and Planning of Retail Location and Layout Design
5.3.3 Retail Space Management
5.4 Selection of Product Mix
5.5 Summary
5.6 Self Assessment Questions
63-91
6 RETAIL STRATEGIES AND PROMOTIONS
6.1 Introduction
6.2 Meaning and Ways of Retail Promotions
6.3 Seasonality and Retail Competition
6.4 Retail Promotional Strategies
6.4.1 Tools of Footwear Retail Promotions
6.4.2 Marketing Mix Strategies of NIKE, ADIDAS and PUMA
6.5 Summary
6.6 Self-Assessment Questions
92-104
7 KEY RESPONSIBILITIES AREAS OF FOOTWEAR RETAIL
MERCHANDISER
7.1 Introduction
7.2 Responsibilities of Footwear and Retail Merchandiser
7.2.1 Expectations from Footwear & Retail Merchandiser
7.2.2 Working Hours of Footwear and Retail Merchandiser
7.3 General Qualifications and Skills Required for Footwear and Retail Merchandiser
7.4 Career Prospects for Footwear and Retail Merchandiser
105-115
7.5 Summary
7.6 Self-Assessment Questions
8 RETAIL FOOTWEAR PRICING TECHNIQUES
8.1 Introduction
8.2 Traditional Retailing Pricing Techniques
8.3 Retail Pricing Strategies
8.4 Critical Components Incorporated in Footwear Pricing System
8.5 Secrets of Success Footwear Retail Pricing
8.6 Summary
8.7 Self Assessment Questions
116-127
9 RETAIL FOOTWEAR FIXTURE AND VISUAL MERCHANDISING
9.1 Introduction
9.2 Categories of Footwear Retail Display Fixtures
9.2.1 Identification of Faults
9.2.2 Permanent Vs Movable Displays of Footwear
9.3 Significance of Footwear Displays
9.4 Footwear Store Layout and Its Attributes
9.5 Summary
9.6 Self Assessment Questions
128-142
10 FOOTWEAR COMPLIANCE REQUIREMENTS
10.1 Introduction
10.2 Footwear Compliance Requirement
10.2.1 Consumer Product Safety Act in case of Footwear Retailing
10.2.2 Utilization of Federal Hazardous Substance
10.3 EPA- Environmental Protection Compliances of Retailing
10.4 Summary
10.5 Self Assessment Questions
143-153
11 MASS CUSTOMIZATION IN FOOTWEAR INDUSTRY
11.1 Introduction
11.2 Concept of Mass Customization
11.3 Feasibility of Mass Customization for Footwear Industry
11.4 Supply Chain Restructuring
11.5 Cost Drivers & Cost Savers in Mass Customization
11.6 Obstacles/ Challenges to Mass Customization
11.7 Summary
11.8 Self-Assessment Questions
154-163
12 FOOTWEAR RETAILING & IOT (INTERNET OF THINGS)
12.1 Introduction
12.2 E- commerce Evolving as a Vibrant Medium in Retailing
12.2.1 E-business Vs E-commerce
12.3 It Involvement in Retail
12.4 Retail Software Solutions/ Software Used in Retailing
12.5 Relevance of POP and POS at Billing Counters
12.6 Summary
12.7 Self-Assessment Questions
164-176
13 FUTURE PROSPECTS OF INDIAN FOOTWERA RETAIL MARKET
13.1 Introduction
13.2 Market Scenario: Statements Given by Various Reputed Footwear Brand Owners
13.3 Changing the Face of Indian Footwear Industry
13.4 Summary
13.5 Self -Assessment Questions
177-182
14 FOOTWEAR COSTING & ITS RELEVANCE FOR MERCHANDISERS
(RETAIL & EXPORT)
14.1 Introduction
14.2 Concept of Costing
14.2.1 Significance of Costing
14.3 Classification of Costing
14.3.1 Elements of Cost: in Footwear Company
14.3.2 Cost Reduction Measures
14.4 Sample of Cost Sheet with Its Implication
14.5 Specification Sheet Used by Industrial Concern in Sports Shoes
14.6 Footwear Retail Costing Elements
14.7 To Calculate A Shoe is also to Estimate the Risk to Get It Sold at the Right Price
14.8 Summary
14.9 Self-Assessment Questions
183-198
Abbreviations 199-200
Glossary 201-204
Mr. kamal Singh is presently associated with Footwear Design & Development Institute –(FDDI) under the Ministry of commerce & Industry. Before plunging into academics, he served with leading corporates houses in retail sector for eight years, including the Future Group & Videocon Group. He did his Masters in Business Administration (MBA) in Marketing/ International Business from Guru Gobind Singh Indraprastha University, Delhi. He has done M.Phil in Management. He is also a visiting faculty of IMT- centre of Distance learning and All India Management Association (AIMA), New Delhi. He prepared study material on B2B Marketing for Person Education and authored books on various verticals of marketing. He has also written several articles & research papers for reputed national & international journals.
Dr. Ajay Sharma, Associate Professor (Head of Department - Management) is associated with Kasturi Ram College of Higher Education, Affiliated to Guru Gobind Singh Indraprastha University, Delhi since July 2006. He has been awarded Ph.D. in Computer Science from Pacific University, Udaipur, Rajasthan. He has around 17 years of teaching experience. He has edited a Book Titled “Technological Advancement & Sustainable Development in Socio Economic Management” published by KAAV Publications. He has published several research papers in National and International Journals. He has presented several Research Papers in National and International Conferences and Seminars.
Ashok Sahai, Career Brief: After completing B.Sc. (Industrial Chemistry) from University of Delhi, M.B.A. (Marketing) from Ishan Institute of Management & Technology and Diploma in Footwear Designing from Footwear Design & Development Institute, Noida, He carried out his Masters of Philosophy (Management) and pursuing Doctors of Philosophy (Management) from Shobhit Deemed University, Meerut. After spending nearly 08 years at different designations in footwear and leather industry, He moved to FDDI as Head of the Dept – LGAD in 2009, later on promoted as Jr. Consultant Footwear dept in 2017. He has devoted 11 years at FDDI (An Institution of National Importance, Ministry of Commerce and Industry, Govt of India.) During career of 18 years, his empirical research focus on problem solving and abstract reasoning enabled him writing numerous research papers (published in National and International journals) on footwear scenario in India. He has also served in the team of International Consultancy Projects in footwear and leather articles in the African countries.
Subject Covers:-
This Book Useful for the students of :-
MBA, BBA, B.COM, MMM & so on related courses of management & Commerce
ALL RELATED MANAGEMENT COMMERCE STREAMS
