This book is the constructive comments and suggestions made by the reviewers were instrumental in developing, reorganizing and improving the quality of this book.
CHEPTERS
• Introduction
• So... you want to go digital???
• Introducing Consumer 2.0
• @first... think!
• Digital Marketing – yes or no
• The 5Ds of Digital Marketing
• Making Measurement Make Sense (3MS)
• What are you trying to achieve?
• The Death of Digital is upon us
• The many ‘deaths’ of digital marketing
• It is the end of the beginning for digital. But is it the beginning of the end?
• Death of Desktop
• Deeper Insights
• 5 digital marketing trends that will die in 2019
• Is This The Death of Twitter?
• The Death of Do-it-Yourself Digital Marketing
• The death of the 4 Ps of marketing: why the new model is the 4 Cs of marketing
• The Death of Digital Advertising Agencies
• “Digital Marketing Is Dead” - P&G Brand Officer
• Transform or Die: Navigating the Future of Marketing
• What’s next?
• The next big thing in marketing might even have Google shaking
• The end bit
Dr. Yaduveer Yadav
Dr. Yaduveer Yadav is a young Author having expertise in Finance and Business Management. Currently he is working with Poornima University, Jaipur in the Department of Management as Associate Professor. He has done MBA from Amity University and Ph.D. from University of Rajasthan, Jaipur. Along with his doctorate degree, he holds many certifications in Banking, Finance and Quality Control. He has vast experience of teaching UG and PG classes. He has also imparted valuable trainings and counseling sessions to many corporations. He guided Quality Control Tool Implementation in many organizations. With the blend of Academic and Corporate experience, he has keen interest in Research. He has authored various management books and got research papers/articles published in various National and International Journals to his credit. He is constantly adding value to students and people associated with him and his work.
Dr. Ranu Sharma
Dr. Ranu Sharma is working as an Associate Professor in the MBA department of Poornima University, Jaipur having experience of more than 13 years in the field. She did her MBA in Finance and Marketing from Ajmer and Ph.D from University of Rajasthan, Jaipur. With around a decade of work experience in corporate and education industry, she has added value to the careers of hundreds of students along with value addition to her own career as she believes that learning is an endless process. Her areas of interest are analyzing micro & macro economic trends, developing forecasts on a wide range of issues pertaining to financial services, online & digital marketing and market research.
Ms. Arpita Mehta
Ms. Arpita Mehta is working as an Assistant Professor in the MBA department of Poornima University, Jaipur having experience of more than 8 years in the field. She did her MBA with dual specialisation in Finance and International Business from Amity University. Along with this she also holds many certifications in Banking and Finance and has authored many research papers and articles published in various National and International journals. She enjoys teaching and always strives for building and improving quality education system for management students.
Subject Covers:-
• Digital Marketing
• Making Measurement Make Sense (3MS)
• Death of Digital
• Death of Desktop
• Deeper Insights
• 5 digital marketing
This Book Useful for the students of :-
