This book is primarily targeted at the students of Bachelors, Masters or MBA level courses. We hope that the book will serve the purpose for which it has been written. We welcome the suggestions for improvement from our worthy readers to make this book more useful in future.
CHEPTERS
BUSINESS RESEARCH METHODOLOGY: AN INTRODUCTION
• Meaning and definition of Business Research Methodology
• Approaches to BRM
• Features of Good Research
• Types of Research
• Objectives of Research
• Research Onion
• Need and importance of research in business
• Limitations of research
RESEARCH DESIGN
• The meaning and definition of research design
• Need and importance of research design
• Concepts related to research design
• Types of research design
FORMULATION OF RESEARCH PROBLEM
• Characteristics of a good research problem
• FINERMAPS
• How to develop a Research Question
• Concept map for formulating research question
• Writing down the research question
SAMPLING
• The concept of sampling
• Concept of Census survey and Sample survey
• Difference between census and sampling
• Pros and cons of census and sampling
• The various sampling terminologies
• Probability and non probability sampling
• Difference between Probability and non probability sampling
• Probability sampling methods; their advantages and disadvantages
• Non probability sampling methods; their advantages and disadvantages
SAMPLE DESIGN
• How an appropriate sampling design can be determined
• Sampling plan and the steps in developing it
• Sample size
• Errors in sampling
TOOLS OF RESEARCH
• Questionnaire
• Schedule
• Rating Scale
• Tests
DESIGNING A QUESTIONNAIRE
• Merits and Demerits of data collection through questionnaire
• Main aspects of a questionnaire
• Designing of questionnaire
• Essentials of a good questionnaire
COLLECTION OF DATA
• The various sources of data collection
• Primary data and its pros & cons
• Secondary data and its pros & cons
• Sources of primary data
• Sources of secondary data
SCALING
• Meaning of Scaling
• Scale classification basis
• Important scaling techniques
• Scale construction techniques
HYPOTHESIS
• Meaning of hypothesis
• Characteristics of hypothesis
• Types of hypothesis
• Sources of hypothesis
PROCESSING OF DATA
• Data Processing
• Stages involved in Editing
• Classification
• Basis of Classification
INTRODUCTION TO SPSS
• About SPSS
• General functions
• Variable view
• Creating a new data set
• Data view
• Syntax
• Output
ANALYSIS OF DATA
• Need for analysis of data or treatment of data
• Selecting the level of data
• Analysis of data
• Selecting the statistics
• Planning for data analysis
• Basis for selecting a statistical technique
• Presentation of data
• Null hypothesis
• The level of significance
CORRELATION AND REGRESSION
• Linear Correlation
• Coefficient of Correlation
• Steps for Calculation of p
• Regression
• Time Series Analysis
• Trend Analysis
STRUCTURAL EQUATION MODELING (SEM)
• Latent versus observed variables
• Exogenous versus endogenous latent variables
• The factor analytic model
• The full latent variable model
• General purpose and process of statistical modelling
• The general structural equation model
• The path diagram
• Structural equations
• The formulation of covariance and mean structures
• AMOS
RESEARCH REPORT
• Introduction of research report
• Need of research report
• Formats of research report
• Mechanics of report writing
• Evaluation of a research report
• Writing research abstract
• Writing research papers
CASE STUDIES
Case Study – 1 The Ashoka Club
Case Study – 2 Absolute Academy School
Case Study – 3 Archisha’ Mexican Restaurant
Case Study – 4 House of Topiary
Case Study – 5 Professional Home Inspection
Dr. Pradeep Kumar Sharma
Dr. Pradeep Kumar Sharma has been working as Associate Professor in the Department of Business Administration, University of Rajasthan, Jaipur. He has done M.Com and Ph.D from University of Rajasthan, Jaipur. He has also done PG diploma in Personnel Management & Industrial Relations and PG Diploma in Salesmanship & Marketing. He has authored 14 books and got more than 40 articles and research papers published & presented in various National and International Journals to his credit. He has been honoured with Academic Excellence Award in the year 2016 and 2017 by the ICSI. Dr. Pradeep Sharma has chaired many conferences and seminars as a resource person and has successfully handled many roles and responsibilities at university administration.
Dr. Yaduveer Yadav
Dr. Yaduveer Yadav is a young Author having expertise in Finance and Business Management. He has done PDF (Post Doctoral Fellowship) from ICSSR, Ph.D. from University of Rajasthan, Jaipur and MBA from Amity University. Along with his post doctorate degree, he holds many certifications in Banking, Finance and Quality Control. He is Green Belt – Six Sigma Certified from RABSAQ (Registrar Accreditation Board (United States) Quality Society of Australasia (Australia)). He has vast experience of teaching UG and PG classes in various Management Institutes. He has authored various management books, newspaper articles and more than 40 research papers and articles in leading journals of national and international repute. He is serving as Associate Editor and is editorial board member of several journals of international repute. An expert in every sense of the word.
Ms. Lavina Dasani
Ms. Lavina Dasani is Pune University approved faculty for Marketing, Finance and General Management. She started her career as a banker with a reputed private sector bank and is now working as an Assistant Professor with ASM Group of Institutes, Pune. She has authored various management books and has numerous papers published in various journals of national and international repute to her credit. With around a decade of work experience in corporate and education industry she has added value to the careers of hundreds of students along with value addition to her own career.
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